🎯2. Industry Background & Market Opportunity

The global education sector is experiencing rapid digital transformation, yet most existing e-learning systems remain centralized, subscription-driven, and disconnected from real economic value. Learners invest time and money but gain no verifiable ownership of their achievements. At the same time, Web3 technologies — blockchain, smart contracts, and decentralized identity — have unlocked an unprecedented capacity for transparency, accountability, and incentive alignment.

However, blockchain adoption is still nascent. Fewer than 5 % of internet users worldwide have basic Web3 literacy, and less than 1 % possess a verifiable on-chain credential. This knowledge gap limits the growth of decentralized finance, governance, and gaming ecosystems. CoinCat emerges as the bridge between education accessibility and Web3 participation, transforming learning itself into an on-chain financial process.